Social & Casual Games

Few areas of our industry have moved as fast as the rise of socially connected gaming. Today we see that many of the most popular games in the world are played on social networking services such as Facebook, MySpace, and hi5. These games are capturing tens of millions of mainstream users, people who do not consider themselves gamers. At the same time, the idea of the casual game has changed and is engaging new audiences, moving mainstream brands into an increasingly connected world through the medium of games.

The Social and Casual Games Track covers the converging trends, bringing together leading thinkers and business people to provide the attendee a snapshot of the industry and where it is going. Attend to learn about the secrets of virality, the next generation of monetization, and the ways in which casual games are changing to meet the demands of an ever-growing audience.

More information coming soon.

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