GDC Canada Keynotes
Keynote Announced!
Bill Mooney
VP and GM of FarmVille
Zynga
Thursday, May 6th
9:30-10:30am
Room 109
"Building Social Games: Games at the Speed of Light"
The social gaming market is exploding - viral propagation across the world, low barriers to entry which create agile competitors, and a rapidly changing and imperfectly understood marketplace. Bill walks through key learnings from his time making Zynga franchises Mafia Wars and FarmVille.
Attendees will walk away with a deeper understanding of the rapidly evolving gaming space and where it is poised to go. They will learn about the next business model of the Internet and what companies must do to ride the next wave of monetization on the Internet.
Biography
A veteran game developer from such major game publishers as Activision and LucasArts, Bill Mooney joined San Francisco-based social games developer Zynga in 2008 and quickly became a Vice President at Zynga and GM of FarmVille. Mooney’s experience extends beyond the realm of videogame development, having worked for 5 years as a trial lawyer, as well as stints writing for television programs, both animation and live-action. At Zynga, Mooney helped develop the wildly popular Mafia Wars and FarmVille titles, helping to establish both franchises as pioneering social games.
