Game Design

Sessions | Speakers

The Game Design Track explores the challenges and ramifications of the interaction between new technologies and established techniques. Creating compelling, immersive games requires understanding, visualizing, demonstrating, and tuning the interactions of an ever-increasing number of game tools and systems. While game designers need to understand and exploit the possibilities of new technologies they must also continue to master the traditional disciplines of drama, game play, and psychology. Learn key takeaways from leaders at Ubisoft, Blue Castle, EA and more.

Featured Sessions

• Managing Your Love-Hate Relationship with Playtests
  Speaker: Andree-Anne Boisvert (Usability and User Experience Specialist, Ubisoft Quebec Games Lab)
  
  Hardcore, mainstream, casual, kids, teens, grandpas: as various kinds of players continue to emerge, we need more than ever to include them in the production cycle to gain constructive feedback on our games, since it can turn out to be quite a challenge for a game designer to think like a 7 year old girl. Read More.
  
  
• Reaching New Audiences: The Union of Fun & Purpose
  Speaker:Mark Baxter (VP Product, Fit Brains / Vivity Labs)
  
  In order to reach new audiences and expand the overall market for games, it can be valuable for developers to explore new ways to engage mainstream audiences who have not yet found an interest in games. This talk explores the opportunities and challenges of delivering polished gaming experiences designed to offer players more life-relevant value. Read More.

View all conference sessions here.